Well, it has finally happened. And honestly, it took much longer than I expected. Google is going to begin penalizing websites that have interstitials on them. What is an interstitial? It is a fancy way of saying pop up. The politically correct version. LOL. So, in January of 2017 Google is going to start to penalize sites that use this technique to increase conversions.

So what is an interstitial? In the old days, websites used to have a pop up. You would go to the website, and a second window would automatically open up that would have an offer or

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