WYSIWYG, pronounced as ‘wiz-ee-wig’, editor is a program that allows the developers to have a preview of the end result they have as they create a document or an interface. WYSIWYG is the acronym used from the phrase ’what you see is what you get’. It is a direct contrast to the traditional editors we are familiar of. With those editors, the developers need to enter some descriptive codes and no immediate way of seeing how those codes work. Bravo, a word processing program, was the first WYSIWYG editor that was considered to be working. Charles Simonyi invented it in 1970s at the Xerox Palo Alto Research Center. This work has been the basis of his work then at Microsoft where he created two other applications in WYSIWYG known as the Word and the Excel. WYSIWYG editors are widely used in the technologies today such as in Microsoft Word. Simonyi developed this software with the help of Richard Brodie who is also a software developer. They call this WYSIWYG word processor as Multi-Tool Word. In 1983, it was renamed and became the Microsoft Word that most of us are familiar with. From there, it has gained its popularity and became the word processing software that is widely used globally up until now. Even in the web technologies, this application has become very famous and useful. The first in the line are the WYSIWYG HTML editors, which was created to make it easier for those who are not well-versed in the HTML language as they edit the interface and build their own site. The first of these editors is the WebMagic by Silicon Graphics in 1995. As the years passed, a variety of different WYSIWYG HTML editors emerge, each trying to best the one they preceded. A great example of this is the first Microsoft WYSIWYG HTML editor named FrontPage. Another powerful editor of the same kind is that of the Dreamweaver from Macromedia. With this WYSIWYG editors, web developers were able to create a user-friendly environment for their websites in easier ways than doing it hard with codes. Up to the present, more WYSIWYG editors are emerging in the web technologies. In 2013, Google launched their very own WYSIWYG tool for interactive HTML5 websites building named as the Google Web Designer. It employs animation, Google integration, and interactivity that helps anyone create high quality websites quickly and effectively. Hubspot’s Inline Editor, openElement and TinyMCEare also great WYSIWYG editors that are making waves in the web technology. WordPress, one of the most popular website developer of today, is also a good example for this technology along with the Squarespace. Most of the independent websites that you can found online are created using these tools. With them, the individual do not need to be knowledgeable in the field of programming to build interactive and responsive sites for their personal use. These tools are offering them with all that they need to create the appealing and working websites without much effort. WYSIWYG editors let us edit our website without the need to learn anything about the codes behind. With their easy to use icons and options, we can easily edit whatever content we have on the site without sweating. The necessary codes will just be created by the application itself. Learning WYSIWYG Editors – Why Entrepreneurs and Business People Must Get Familiar with It Many people are raking advantage of what benefits these tools have to offer. Entrepreneurs and the business people should also get started in knowing this powerful tool if they have not yet explored the possibilities it can create for them. Almost everything around us is now digital, marketing included. With that, having online presence for your business is something that you should be working on. As to that, you are in one of these predicaments. 1. You want to have a modern website with visual appeal yet you have no knowledge how to create one and no resources to rely on. 2. You currently have a website but it is not as functional as you want it to be and you have no means of updating it. Fortunately, these problems have a solution you can tap now whenever you need it. With the WYSIWYG editors for web technologies, you can solve this kind of marketing dilemma without much effort from you. It is obvious that as entrepreneurs and business people, getting familiar with this application is necessary. Here is some of the best reason why you should really familiarize yourself with the app and learn how you can take it to your advantage. • Easy to Use With this tool in your hands, you do not need to be HTLM savvy to create your site. With just going online and signing up for free accounts, you can start making your own website without regardless if you are creative or not. • Website Blogs Are Advanced Any blog post can be customized using the WYSIWYG web editors such as WordPress. Here, you can make your blog postings on higher levels. Remember that website content is one of the greatest elements that can work on your digital marketing campaign. If you can do it right and give it an appealing look in the public, it will simply work on your favor. • Go Mobile Most of the internet users of today are relying on their mobile devices to stay connected. With that, you need a website that is responsive and will work in compatibility with all devices. Many WYSIWYG editors now let you create a website that will be responsive. With them, you can create websites that can go mobile and there is no hard effort on your part at that. WYSIWYG editors have been around for long. Since then, they have been making things easier for us. With the great things that they are offering us, it is essential that we make ourselves familiar with them. Learning to use them will bring great advantages for us. With this tool, we can apply the digital marketing strategies that we have in mind, which will then help us capture our leads seamlessly and give us the profit we wanted from our business.