With 1.73 billion daily active users, Facebook is the leading social platform. In the US alone, seven out of ten adults use Facebook. So, it is no surprise that businesses increase their traffic, leads, and sales by harnessing the power of Facebook advertising.
Did you know that Facebook users spend an average of 58.5 minutes on the platform each day? After all, it is the third-most visited website in the world after Google and YouTube. According to 95.8% of social media marketers, Facebook is the leader among the social networks when it comes to delivering the best ROI.
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There are so many other Facebook stats that we can include here, but we’re sure you got the point. Facebook advertising is so powerful that you can laser-target ads to pinpoint customers based on their activities, interests, behavior, and many other habits. You must be wondering, “if it is so powerful, why are there failure stories related to Facebook advertising?” With the extra power that comes with Facebook, there is additional complexity. To get the most out of Facebook advertising, you need to have more expertise. What you need is an expert like All Things Digital – New York’s best Facebook ad management agency.
Full-Service Facebook Ad Management Services for Your Business
Are your Facebook ad campaigns not getting the results you want? Or do you want to run Facebook ad campaigns without any prior experience or expertise? All Things Digital offers specialized Facebook Ad Management services to small and mid-sized businesses because we can overcome the difficulties and complexities related to Facebook advertising. As Facebook is evolving and the changes within the platform are so frequent, you need an expert like us to get you the desired results.
Our Facebook Ad Management service takes care of everything from setting up your ad campaign to optimizing it, so that you won’t have to worry about anything. From designing all the ads and graphics to installing the tracking pixels and monitoring analytics, our dedicated Facebook ad managers will continuously enhance your campaign’s efficiency so that you only have to deal with the leads.
Facebook Ad Management That Drives Results
Ever since our inception, we have partnered with small and mid-sized businesses to build effective and scalable digital campaigns for them. When it comes to Facebook advertising, we are more focused on creating custom Facebook audiences based on their gender, age, profession, interests, and more. We also create custom lookalike audiences and retarget those who once showed interest in your services or products.
We have one metric to track the success of every client who hires our Facebook Ad Management services: Cost Per Acquisition (CPA). It is a marketing-metric to measure how much does it cost to acquire one lead or customer. Our experts measure the CPA and make adjustments to ensure that it becomes profitable for you.
Our Facebook Ad Management Process
Some people ask us “how do I use Facebook ad manager?” because they believe that they can run their Facebook ad campaigns without hiring a professional. There’s no denying the fact that Facebook advertising empowers you to target the right customers and increase revenue, but the problem is that you could end up wasting a lot of money and time if you don’t know what you’re doing.
Take a look at our Facebook Ad Management process to understand how we help our clients get the results they want.
We Listen To You
The first thing we do is have a meeting with you to understand your business better. This step is more important than what a lot of people think. It is because we get the information about your campaign goals, your target audience, their behaviors, interests, and more.
One important question we always ask is about your primary Facebook marketing goal. Some clients want to increase brand awareness; some want to increase sales and lead generation, while others are interested in increasing community engagement. Without all of this information, the campaign will never be successful. If you can’t provide this information, we will find it for you.
After understanding your campaign goals and what you are promoting, we start working on developing an effective Facebook Ad strategy that is unique to your business. The strategy will focus on knowing your Facebook audience (e.g., their gender, age, demographics, education, and income) and content creation (images, links to more information, videos, text, or edited photos).
Once we develop a strategy, we will provide specific details to you, so you can better understand how it is going to deliver results. For your Facebook advertising strategy, our focus will be on maximum visibility and ROI.
Facebook Ad Creation
It takes only a second for a Facebook ad to capture someone’s attention. That’s why our Facebook Ad experts put in a lot of effort to create an engaging and interesting ad to make the people want to read more.
When we design your ad, there are many elements to keep in mind like headlines, images, ad copy, Call-to-Action (CTA) buttons, and more. The ingredients are already there, but it takes an expert to create the best performing ads. For each Facebook Ad, we create multiple variations and test them to determine which one has the potential to give us the desired results.
After your Facebook ad campaign starts running, the next step involves continuous monitoring and making changes as needed. If the ad campaign is performing better, we go with flow. If it is not performing, we can drop it and focus on those ads that are more effective. Doing so helps in lowering your CPA. To find out what is working best, we will monitor all aspects of the campaign (both positive and negative ones).
It is important to understand that no Facebook advertising campaign delivers results forever unless you are constantly monitoring it and making changes. People make the mistake of running “set and forget” campaigns, we don’t!
Why Are Facebook Ads Important for Your Business?
There was a time when businesses had organic reach on social media platforms and everything was going great. But now organic reach is at an all-time low and you have to spend money to get on users’ news feeds. It is not as bad as it looks because now you can achieve great results as your ads will reach more people and the impact will be much better than before.
So, why do you need Facebook ads for your business? Here are a few reasons that will change your mind:
Most of Your Customers Are on Facebook
Facebook’s monthly active users are 2.60 billion and it means that most of your potential customers are checking their Facebook page multiple times per day. 96% of Facebook users access the platform via their mobile devices and that explains why 94% of Facebook Ad revenue is from mobile. Do make sure to optimize your ad content to be mobile-friendly.
You Can Boost Brand Awareness and Sales
You advertise to grow brand awareness and sales, right? What Facebook offers is an opportunity to grow and boost your revenue while promoting your brand on a budget. You can find hundreds of case studies of small businesses increasing their revenue by investing very little in Facebook advertising. With the right approach and a little bit of tweaking, you can grow your business at an exponential rate.
There are Endless Targeting Options
Given that social media gathers a lot of information about their users, it becomes easy to target your audience based on their gender, age, and location. You can go into very specific details for targeting such as their food preferences, favorite movies and TV shows, and their hobbies.
With so much information, there are endless targeting options. No wonder why 86% of marketers in the US alone trust Facebook for marketing. The point that we’re trying to make here is that Facebook empowers you to target your audience like never before. You want to target single men who are into baseball; you can do it. You want to target women who are above 40 and have an interest in gardening; you can do it.
It is One of The Cheapest Form of Advertising
Why spend so much money on television commercials, radio ads, billboards, and other traditional media to reach your audience when you can just spend less than $10 to reach between 1000 and 2000 people. And that’s not it because those people you target on Facebook are the ones who are the right audience for your product or services. You go with laser-targeted ads that ensure your product or service is only shown to those interested in it.
It Increases Sales, Leads, and Revenue
Facebook advertising can drive sales, leads, and revenue. There’s no magic trick involved here and there are no shortcuts as well. Increasing sales and revenue through Facebook ads require time and experience. That’s why it is recommended to hire a Facebook ad management agency that can help lower your cost per acquisition and ensure that you boost sales and revenue.
Why Should You Choose Us?
All Things Digital is an analytical and data-driven agency that delivers the best Facebook Ad Management services to its esteemed clients. Hiring us for your Facebook ad campaigns gives you an excellent opportunity to focus on your business while growing brand awareness, leads, sales, and revenue.
Given that ROI is one of the most critical metrics in PPC advertising, we focus on increasing your ROI through effective Facebook ad strategy and management. As you know, Facebook advertising has many benefits, but managing the ad campaigns is not as easy as it looks. We have been running Facebook ad campaigns successfully for years and we are 100% confident to help you get the desired results.
Another reason to choose us is our transparent pricing. There are many Facebook ads agencies out there that charge a percentage of the ad spend for their management time and as a result, you have to pay more for their services. We, on the other hand, charge a fixed management fee. There are absolutely no hidden charges and we will give you a report of everything so that you have the peace of mind knowing where we spent the money.
What Are The Types of Facebook Advertisement Available?
There are four different model types. Let’s have a look at them:
• Cost-Per-Click (CPC): In the CPC model, you get to pay for the advertisement only when a user clicks on your ad. The obvious benefit of this model is that you get to keep a set budget. Although this method can be a bit more expensive, it does make it easier to attract more interested visitors.
• Cost-Per-Thousand (CPM): In this model, you get to pay for every 1,000 views of your ad. This ad model is more focused on impressions and not just clicks like in the CPC model.
• Likes For Facebook Page: This advertising model is focused only on gaining more likes on your Facebook business page. It helps in creating more brand awareness and enables you to connect with more users.
• Boosted Posts: If you have a Facebook business page, you can boost your posts through this method. In this model, you only pay for the people to see your post. It is a good method for the advertisement of your new product, promotional items, and discounts.
Ready To Start?
If you’re tired of running and scaling your Facebook ads or Instagram ads, we are here to make it easier for you. As advertising on these platforms has become extremely complex, experts like us can help boost your sales and revenue by strategically creating and managing social media campaigns.
Over the years, we have helped our clients grow their business and we can do the same for you.
Facebook Ad Management requires the expertise that we have. Instead of running the ads yourself, let us do it for you. Contact us now to create your campaign.