As Google has more than 90% of the market share of mobile, web, and in-app searches, it is no surprise that 64% of consumers rely on Google My Business whenever they want to find contact details of local businesses. All Things Digital understands the importance of Google My Business, but do you?
If you want your local SEO strategy to deliver great results, you need to embrace the fact that Google My Business will be your best friend. Why is that? Well, Google My Business is free and 76% of “near me” queries help consumers find local businesses that sell the same services or products that they are interested in. And that’s not it. 50% of the time, the person with a “near me” query will visit that store on Google My Business the same day.
If you’re already on Google My Business or thinking about getting on it, you need expert guidance and help that we can provide.
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First Things First, What Is Google My Business?
Google My Business (also known as GMB) is a free and easy-to-use tool that enables you to create a listing for your business on Google. With GMB, a consumer who searches for your business online or even those terms that are related to your business, they will get all the information they need about you.
We Provide Professional Google My Business Optimization Services…A Bit Differently
All Things Digital has helped numerous clients like you get their Google My Business optimized and we have been offering this service as part of our SEO services. As New York SEO specialists, we operate a bit differently.
We believe that an educated client is the best client and that’s why we never try to keep you in the dark. In fact, we can even tell you everything we do to optimize your Google My Business account. If you can do it yourself, we’re more than happy to help you. However, knowing the right keywords to use as well as the right categories to list along with an impactful description is easier said than done. This is where we feel a bit proud as we use our years of experience to good use.
Trust us when we tell you that we will guide you if you need to know how to optimize the Google My Business account. We will even assign one of our experts to help you. If guiding you for free can help us gain your trust, it is a win-win deal. But we do know one thing that it can be challenging to optimize it and if you don’t have time or have any issues, we’re more than happy to help you.
We Offer Result-Driven and Affordable Google My Business Optimization Services
When it comes to online advertising for local businesses, the internet can be a pretty expensive place. Fortunately, Google My Business is an affordable way to drive a lot of local customers to your business.
But having a GMB profile isn’t enough as you need to optimize it to outrank your competition. This is where All Things Digital can help you. Our highly experienced and knowledgeable GMB professional can turn your average-performing Google listing into a higher-converting tool. We can help strengthen your online and local presence with the use of local SEO and relevant content.
Our Google My Business Review Process
At All Things Digital, our local SEO specialists can help you by reviewing your GMB profile and optimizing it as needed. You will have to give restricted access to us so that we can adequately review your GMB account. Our three-step process of reviewing your GMB account includes:
Step 1: We start off by understanding your business and finding everything relevant about your industry. We will also conduct thorough research on your potential targeted areas as well.
Step 2: As targeted keywords are extremely important in Google My Business listings, we will check if you have targeted all the best keywords or not. If yes, we check their performance and optimize the account. If you haven’t, our experts will research the best possible keywords, followed by account optimization.
Step 3: We will check if your GMB profile is complete. In case we find that it is incomplete, our local SEO experts will devise the best strategies to ensure your profile is complete and up to Google My Business standards.
Creating Your Google My Business Profile
If you haven’t created a GMB profile, there is no need to worry. We will follow all the three steps mentioned above to make a fully optimized Google My Business profile for you.
Our Google My Business Optimization Process
If your GMB account is not delivering the results you want, it is best to have an expert optimize it for you. Our Google My Business Optimization service is offered by GMB experts who will use proven methods to make sure your business ranks in the three-pack listing.
Step 1: As keywords play an integral role in ranking your business, we will do in-depth research to find the right keywords for your business. We use advanced software to find the best performing keywords.
Step 2: We will make a combination of the best performing keywords and map out your targeted areas.
Step 3: If your GMB profile is not complete, we will do it. If yes, we will optimize it as required. One important thing to consider here is your business description. We have professional copywriters who will create a perfect business description in an engaging, authentic way.
Step 4: One of the most integral parts of optimizing a GMB profile is to ensure it is up-to-date. We will add the latest images of your business. For instance, we will include at least three external images of your business and at least two or three photos of your team. For people in the hospitality business, we will have to include at least three images.
Step 5: We will perform geo-fencing to ensure your website ranks in the areas you targeted.
Step 6: We will make sure your contact details are 100% correct across all local directories. This may seem like something that is not a big deal, but this “minor” mistake can badly affect your GMB performance.
Step 7: We will embed your map on your website and also perform link-building for Google My Business.
Why Does Google My Business Matter?
Google My Business is an integral part of your local SEO and it gives you a lot of opportunities to make new customers. Although maintaining your listing requires a degree of effort and time (for this you can hire experts), there’s no denying that the advantages of Google My Business far outweigh the time and money you put into it.
If you’re wondering, “Is Google My Business right for my business” then you need to know that there is proof there to convince you. Take an example of Google Trends data that shows an increase in search queries of “near me.”
It makes sense because a person looking for a local dentist is going to take the help of the internet (Google, of course) and will search “dentist near me.” If you are not on Google My Business, your competitor will show in the search result and one of your potential customers will go to them.
The point is that Google My Business matters a lot more now because of the internet. In fact, one in two people who take the internet’s help to find a local business visit the related business the same day. It means that you’re missing out on many potential customers for so long only because you didn’t get on Google My Business.
Here are a few other benefits that highlight the significance of Google My Business:
You Attract Customers Totally Free
Google My Business is the best tool when it comes to promoting small businesses. If you have a small business and investing in digital marketing can upset your bank balance, then you can use Google My Business to attract new customers without paying a single penny. Of course, Google might start to charge in the future, but for now, it is as free as it can get.
It Makes Your Business Visible
As Google receives over 63,000 searches every second, having an online presence has become more important than ever. Did you know that 90% of users make up their mind about a brand or business after starting their search? So this means that you get a perfect opportunity to grab that searcher’s attention and make them your customer.
Customers Find You and Not The Other Way Around
In digital marketing, you run an ad to find new customers. Without Google My Business, you become invisible to a lot of new customers. So it helps in making it easier for the customers to find you. By integrating street view, customers can use GPS to come to your business.
Google My Business is Like a Modern Version of Yelp
With Google My Business, customers can leave their ratings, images, and reviews based on their personal experiences. If you want to grow your business, you should embrace customer reviews with open arms because 72% of customers read reviews before taking action. And that’s not it. 86% of people won’t buy or hesitate to find that a business has negative reviews on their Google My Business listing.
How Can You Optimize Your Google My Business Listing?
First of all, your business needs to be verified. You can start the optimization process by ensuring that your NAP (name, address, and phone number) are correct and up-to-date. After making sure NAP is correct, you need to request a short name for your GMB, which makes it easier for local search users to find your business.
The next step involves writing a business description that should highlight your business. But make sure that you do not oversell your services or products. Make the description authentic and engaging to connect better with the customers. According to the Google guidelines, you cannot use links or advertising material in your description. To optimize your Google My Business listings, it is imperative that you select the right category.
One of the crucial steps to optimizing your GMB listings is to monitor and respond to reviews. As customers will check the reviews and decide, it is extremely important for you to respond to all types of reviews (good and bad).
There is another feature in GMB that can play a pivotal role in optimizing Google My Business listings. Google posts can be used to publish news, share an offer, or showcase a product. You can hire a professional company to create short blog posts or you can do it yourself.
Google’s Q & A feature is there for the consumers to ask questions about your business. Many businesses are so negligent that they don’t even bother answering those questions. So, make sure that you answer the questions as it is another way for the consumers to get more information about your business. It also helps in the optimization process.
Like we said earlier, Google My Business Optimization is not super complex, but it is not as easy as it looks. There is a need for competitor tracking, keyword searching and advanced auditing to determine areas that affect your listings. All Things Digital is more than happy to guide you if you want to optimize the GMB account yourself. In case you change your mind and want an expert to take care of your GMB account, let us know.
Need An Expert to Optimize Your Listing On Google?
All Things Digital has helped many small and mid-sized businesses rank higher. Our services include advanced audit, advanced optimization, GMB posts, comprehensive competitor tracking, and monthly reporting. So, if you want quality and highly affordable Google My Business Optimization, All Things Digital has got you covered.
Contact us anytime to consult with our GMB expert.