With numerous consumers using Google to enhance buying decisions, it’s very easy to see why being appropriately listed is one of the most important marketing strategies that a small business can take. And this is where Google My Business (GMB) listing comes in.
Google My Business also known as GMB is a business listing service on powered by Google. It allows your company information to be visible by Google in various ways.
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This company information includes:
- Business Name
- Address or Service Area
- Phone Number
- Business Hours
The major difference between Google My Business information or profiles and other directories is that your Google Business Listing is incredibly detailed, and information is presented by Google on various platforms with high online visibility.
Claiming and optimizing your Google Business Listing allow you to easily manage the information seen by Google users whenever they search for your business, products and services online. When your business information is verified by Google My Business, you are considered to be reputable by consumers. Also, when people are able to find your business through Google Maps and Google Search, you will help them see the right information including your hours of operation, street address, website and so on. Claiming your Google My Business listing will also enable you to read and reply reviews from your customers and post images related to your business such as the logo, business office building, products, business owner, ad graphics etc.
Google stated that:
Businesses that add photos to their listings receive 42% more requests for driving directions on Google Maps and 35% more clicks through to their websites than businesses that don’t.
Most people use the Google Maps App for directions. Claiming and optimizing your Google Business Information ensures that your address is correct will allow customers to easily navigate to your location from their mobile devices. Making sure that the business phone number is available 24/7 and valid will also enable customers to easily call your business directly from the Google Search results page. In fact, if they are searching for results from a mobile device, they can easily tap directly on the phone number and make the call. Google business listing is well-thought-out to be a ‘primary’ data source by many data aggregators and directory listing services such as Moz.com and Yext.
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According to a Local Pack click-through study performed by Nifty, on average, 24% of consumers are clicking on the Local Pack when searching for services. Without a Google My Business listing, you would be missing out on a huge number of potential customers. Setting up your Google My Business profile is just the beginning of your marketing journey. Competition is extensive, no matter how niche your business is, therefore it is very crucial that you have the best SEO tools to help you understand your local search visibility.
All Things Digital utilizes the best SEO tools to help you understand your local search visibility as often as possible. Our SEO tools and Google My Business Audit are great ways to get this updated and accurate performance data for you and your clients. Don’t send potential customers or clients elsewhere because they are not able to find you. Contact us today to discuss a comprehensive and optimized Google My Business setup that singles you out of the crowd!