All Things Digital likes to use the term Digital Marketing often. And being in the Long Island Digital Marketing community, we would like to take the opportunity to discuss what the term Digital Marketing means to us.
Marketing in general is the act of promoting a good or service with the intention of increasing market share and visibility. Marketing processes typically include identifying the many factors involved with a good or service, and the means of getting it to its desired consumer. Therefore, Long Island Digital Marketing is the same acts but conducted in a digital environment. Now, non-digital marketing and Digital Marketing are not mutually exclusive. They do tend to leverage each other for various effect throughout the overall marketing cycle. But Digital marketing takes place on digital devices, such as computers or tablets or smartphones.
The most primary form of Digital Marketing is a website. Websites are a digital source of information and promotion.
With Website Design being incredibly affordable nowadays, there are very few companies left that don’t have a website. A brand new company can even have an online destination in the form of a Facebook page in as little as five minutes. Some smaller companies even use these free websites as their primary online repository. Websites alone are not the only form of Long Island Digital Marketing.
Another form of Digital marketing includes Search Engine Optimization. This is the act of identifying keywords that are favorable to have on your website to increase traffic and sales. SEO also includes identifying other websites that have favorable content in your good or services field, and acquiring some references from their website to yours. This is what we like to call “Googles Street Cred”. If a bunch of highly ranked websites in your field link back to your site in some way, this gives you a bit of credibility based on their credibility. This is another SEO strategy, and a form of Long island Digital Marketing.
Pay-Per-Click, or otherwise known as PPC is a paid form of online advertising that occurs in the Digital Marketing process. Whether you advertise on Google, Yahoo, Bing or even social network sites such as Facebook or yelp, PPC is the digital equivalent of a newspaper or magazine ad. While we tend to stick to the digital side of things, hence our name, we have been known to utilize magazine or newspaper ads to drive traffic to our online experience. This is why Long Island Digital Marketing and traditional marketing go hand in hand.
We are sometimes asked by new prospective clients the question, “Why do I need to go digital”. And our answer typically satisfies our clients. “You need to go digital, because your customers have”. Technology is becoming so affordable and therefore, accessible. Consumer utilize their computers, smartphones and tablets to analyze every choice they make. From which toothbrush is the best, to which neighborhood to buy their home. And what better way to do your research than in your bed while watching tv, or in your car, or wherever you are. the internet is the worlds most readily available salesperson. Always on, and full of information, not only from the manufacturer or service provider, but also information from other consumers.
And this is why, ensuring visibility and reputation of your good or service online is so important. Everyday while you are working to perfect your product or service, someone else is perfecting their online presence as well as their product or service. They will be found before you are. And if billions of people are searching for what you have to offer, they may never find you or your product. Or they may find negative information because you are not feeding the internet the positives. And how do you regulate and keep an eye on how your product or service looks on the web? Digital Marketing!