Your reviews matter! More positive reviews means more customers! Watch the video below to learn how Reviewlead helps you get 5 star reviews without all the hassle of begging your customers or having to offer free stuff!
Get A FREE Online Reputation Scan! Just fill out the form below!
50 stats that show the importance of online reviews
1. 92% of consumers now read online reviews vs. 88% in 2014 tweet
2. 40% of consumers form an opinion by reading just one to three reviews vs. 29% in 2014 tweet
3. Star rating is the number one factor used by consumers to judge a business tweet
4. 44% say a review must be written within one month to be relevant.This highlights the importance of recency in reviews! tweet
5. 68% say positive reviews make them trust a local business more vs. 72% in 2014 tweet
6. 43% of consumers search a business by reviews at least one time per month vs. 38% in 2014 tweet
7. 60% of consumers have searched a business at least six times per year vs. 56% in 2014 tweet
8. There has been a considerable decrease in those that “never” search for a local business online, down from 22% to 9%, and an increase in those that search for a local business every day, up from 7% to 14% tweet
9. 73% have read online reviews on a desktop tweet
10. 38% have read online reviews on mobile internet vs 24% on a mobile app tweet
11. 29% have read reviews on a tablet tweet
12. 33% believe all local businesses should have websites designed for mobile vs. 25% in 2013 tweet
13. 61% are more likely to contact a local business if they have a mobile optimized site tweet
14. In 2016, 13.5% of online reviews mention the words “friendly” or “rude,” and 26.8% talk about the service! tweet
15. 73% of consumers form an opinion by reading up to six reviews ,vs. 64% in 2014 tweet
16. 88% of consumers form an opinion by reading up to ten reviews vs. 84% in 2014. This means it’s important to have a large body of reviews, as customers are reading more reviews now than in all years past. tweet
17. Only 12% are prepared to read more than 10 reviews vs. 16% in 2014 tweet
18. 26% of consumers say it’s important that a local business responds to its reviews tweet
19. Only 14% of consumers would consider using a business with a one or two star rating tweet
20. 57% of consumers would use a business with a three star rating tweet
21. 94% of consumers would use a business with a four star rating tweet
22. 51% of consumers will select a local business if it has positive reviews tweet
23. 88% trust reviews as much as personal recommendations, vs. 83% in 2014 tweet
24. 48% will visit a company’s website after reading positive reviews tweet
25. 23% will visit the business premises directly after reading positive reviews tweet
26. 9% of consumers will phone a business after reading positive reviews tweet
27. 95% of consumers suspect censorship or faked reviews when they don’t see bad scores tweet
28. Reliability (27%), expertise (21%) and professionalism (18%) remain the most important attributes to consumers tweet
29. More consumers are interested in “good value” than before, while less are concerned about the “expertise” of a business tweet
30. Word of mouth is still the most popular method of recommendation for consumers despite a 2% drop year over year tweet
31. On average, a consumer will look at over 10 information sources before making a purchase tweet
32. Over half of young people aged 18 to 34 say they trust online reviews more than the opinions of friends and family tweet
33. 88% of online shoppers incorporate reviews into their purchase decision tweet
34. Consumers who read reviews on a smartphone are 127% more likely to buy than those who read reviews on desktops tweet
35. Reviews are especially important for local searches as they influence up to 10% of the ranking tweet
36. Only reviews from friends and family are trusted more than online reviews. Reviews from experts and celebrity endorsements are less trusted than online reviews tweet
37. 30% of consumers assume online reviews are fake if there are no negative reviews tweet
38. The three online platforms dedicated to reviews with the most global traffic are: yelp, tripadvisor, foursquare tweet
39. 58% of consumers said they have recently (within the past five years) began leaving more and more online reviews based upon customer service tweet
40. 100% of customers who make over $150,000 annually claim to leave reviews when it comes to a poor customer service experience
41. Reviews of 50 or more, per product can mean a 4.6% increase in conversion rates tweet
42. 63% of customers are more likely to make a purchase from a site which has user reviews tweet
43. Customers are 105% more likely to purchase while visiting, when site visitors interact with both reviews and customer questions and answers, and spend 11% more than visitors who don’t interact tweet
44. Reviews produce an average of 18% uplift in sales tweet
45. 64% of consumers would read online reviews when purchasing technology items tweet
46. 68% of consumers trust reviews more when they see both good and bad scores tweet
47. Between one and three bad online reviews would be enough to deter the majority (67%) of shoppers from purchasing a product or service tweet
48. 86% of people will hesitate to purchase from a business that has negative online reviews tweet
49. Number of reviews posted every minute by Yelp users is 26,380 tweet
50. If a business resolves its issue quickly and efficiently, 95% of unhappy customers returns back to your business tweet
All stats sourced from BrightLocal, Business2community, Bazaarvoice, webrepublic, reprevive, Econsultancy, business2community, Reevoo and Social Media Today.
Online reviews are increasingly important, both to consumers and businesses. Help your clients manage their online reputation and generate reviews to stay ahead of the competition. More and more consumers are adapting to consult reviews before making any purchasing decisions. In the olden days, personal recommendations were the key to influence a buyer’s decisions, but because we now live in a digital world, today these decisions are influenced by business reviews. People trust online reviews as closely as personal recommendations, and as the stats have revealed, sometimes more. See here how to get more reviews. Online reviews play a huge role in getting customers to research a product or service, and research is the first step toward a buying decision.
