I love Google. I really do! Despite what you are about to read, know that I have been a google-ite for well over 15 years! If only I’d bought some stock, I’d be quite well-off nowadays. This being said, Google is an absolute digital pioneer and though I’ve seen plenty of experiments that failed, they came from the same brains of experiments that prevailed.
I do a lot of Long Island Web Design and Search Engine Marketing. I spend more of my time lately implementing the various “points of contact” that Google has created. From Google Places for Business, implementing Google Ad-Words campaigns and making sure my clients show up on Google Maps, YouTube and yadda-yadda. I refer to these digital destinations as “points of contact” because in the world of business, you want to try and be visible on every front. If company xyz is listed on 10 different locations on the web, it’s 10 times better than being listed only on xyz.com. And the locations I mentioned previously are just Google-centric, they don’t even begin to delve into the social media realm. Geez… Bottom line is if you are not seen, you are not heard, and if you are not heard, your products don’t get purchased or your company does not get hired!
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If I am working with a new client who hasn’t much more than the business itself, it is a lot of work to get them where they need to be digitally. I used to spend weeks designing websites alone. Now I get websites done in a few days and spend weeks getting companies setup on all the avenues of Google town! Then tailoring search engine rankings and keywords till I am blue in the face. Then social media thereafter. It is what it is. Having a presence in the big fish bowl is way more important than a presence in the 20 smaller fish bowls. Google is the big fish bowl, and in that big bowl is more fish looking to bite.
Google is always around the 67% market share for search engine traffic. The Juggernaut, as I refer to it. And as smartphones take over the world, that means more android devices, which is owned by, yup, Google. So, what do you think will be in 5 years when everyone has a smartphone. That much more Android out there, that much more “ingrained googling”. People joke about Google taking over the world, but if you begin to understand all the things Google is working on, implementing, and the way they work, you may be more awe struck than giggly.
Get your business “Googling”, if you don’t, you may die a digital death which unfortunately can carry over into the physical realm as well…