Hey there, in the next few minutes, I’ll be sharing with you the true impact of ignoring your online reviews and reputation and how to get more leads and opportunities than your competitors. Now, I know some people might be thinking, hey, in order to do that, I got to advertise more, I’ll tell you what, you don’t need to spend a single dollar more on advertising. And for those you guys out there whose business is driven by referrals, this works for you guys as well. Alright, guys, so let’s jump right into it. Okay, so we know we got to set our businesses apart, we got to distinguish in the minds of the consumer why we’re the business to choose, right. And we’re in this unique time in space where our competitors are ignoring this, right? The fact that our companies are ignoring their reputation and how they’re showing up online create a big opportunity for you right now but this is not something that is going to be the case forever, which is why you need to know about it now. All right, quick question. Let’s prove this point here. As a consumer, who would you call first, I did a search for Dallas Landscaping, these three options came up, getting your mind real quick, which one of these three, will you call first, you might call them all, but which one you’re going to call first?
Okay. Now, statistically, if you are like most people, you are going to call them on the highest reviews and most number of views that escapes right there 4.7 star and 26 reviews. That’s statistically what’s happening, right but the thing is, I haven’t given you the full picture. There’s a lot of factors that people consider when considering who to call and the first two up here are obviously the ones that people most think about when they think of reviews, the average star rating, right? Okay and the total number of reviews or in the case of one of the examples there, the total lack of reviews, but that’s not the only way people are actually evaluating a business. So if you have a high star rating, and if you have high number of reviews but you may suffer from review frequency, like you don’t have a routine number of reviews, or maybe your reviews are old, the age of the reviews are older, that could be an issue, the average ratings across multiple sites. So not just how do you look on Google but how do you look on Better Business Bureau, Yelp, Facebook, and all the other places where consumers are looking and finding, finding you? How about how a business response to negative reviews or even if they respond at all, and then the overall sentiment of the reviews?
So, these are all the factors that businesses are being impacted by and just by paying attention to rating or the number of views is not telling the full story. So a lot of people ask me why now, why are reviews suddenly a bigger thing to pay attention to and this is why so these first two stats, most people aren’t surprised by 97% of people search for local businesses online and 93% of people read online reviews about local businesses. What most people don’t know were surprised by is that most people will look at two or more review sites before making their final decision. This next one’s huge to 85% of people trust online reviews, as much as a personal recommendation. So that means my sister in law, who says hey, use this company, they’re great means as much as what I’m seeing online, in their reviews and the reputation. That’s huge and that wasn’t always the case. 77% of consumers think that online reviews older than three months are not relevant.
So that means that getting reviews and attracting isn’t just like a onetime thing, you always have to be attracting new reviews to remain relevant and continue to attract the attention and those visitors. Alright. So, here’s the thing, most businesses have gotten really good at something, they’ve gotten really good at creating awareness for their business, they think if I want to grow my business, I need to create more awareness. Makes sense, right? So that’s the thing is that a lot of businesses go out there, and they will set up a website, right? They create awareness by advertising and publications, by sponsoring an event by hiring salesperson by joining associations, local networking events, chambers of commerce, signage, online, advertising, all that stuff, right asking for more referrals and all these things create more awareness for us right but creating awareness that all these things have in common, they’re expensive, they cost money, they take money to actually produce and actually to produce results.
The thing is, that the most effective way to grow a business is just to convert more of the leads and opportunities already coming your way. Why spend more money on tracking more eyeballs and more awareness, when you can just convert more of the people who already are finding about out about you into new business, that’s the cheapest, most effective way to actually get more business. So, here’s how people think it works. They join chambers, they get referrals, they do TV and radio, websites, Facebook, Google newspapers, they think all these things are funneling business to you, but the truth is, this is how it actually works. All those things lead to people looking you up, it might just be a van driving down the road reminds us that we have that leak in our in our house that we didn’t have taken care of and we look at the company that we saw. Well guess what, when we see that we may not be specifically looking for their reviews, but we’re exposed to them. Reviews are exposed to us over and over again, even for not intentionally looking for them.
A lot of people intention look for it but when people get exposed to reviews, whether you like it or not and here’s what happens when the three things they’ll either call your business, they call your competitor, or do nothing and I think you’d agree by looking at this example. They’re not getting this call for Dallas landscaping, let’s see what the opportunity that this company is missing out on. So, there’s an average of 880 searches in a month, that’s 10,560 customers per year, that is doing that search for this term. So, let’s do the true cost calculator here. What’s the true cost that this company is missing out on? So, at 10,560 searches, and 64% of those are going to turn into an opportunity, okay so they might go to the website and click through on Google, they might contact them according to bright local. So that’s 6758 website visitors or prospects. If we take a conservative conversion of 5%, that’s 303 leads and a year 330 opportunities from the 10,560 searches.
We multiply that by 22% conversion rate which HubSpot tells us the average across all industries in terms of leads to close is about 22%. That means 74 customers. So, 10,560 searches turns into 74 customers, multiply it by employment visors. 30 $280, average dollar sale, that’s $242,720 in lost revenue, that’s a big number, right? That’s a big number. That’s what this company is missing out on each year, because they are not paying attention to how they’re showing up. They might be doing all the advertising in the world and all the right things to be in that spot, yet they’re missing out and sending that business to a competitor okay so the question is, how many new customers do you need to recapture to justify paying attention to this, you’re missing out on opportunities that could be coming to you. Instead, the thing is solving this is not difficult. most business owners feel like they can’t influence this but there’s some very simple strategies, how to exactly handle this, that are very straightforward, and can make a true impact in each and every business.
That’s why this is really the most important, perfectly timed, results-oriented, easy strategy that you could ever put into play for your business. This is not about paying for more awareness. This is about getting more people who should be doing business with you to actually convert into paying clients and customers. So, the question is, what is your current review situation? How are you showing okay? What are the reviews out there that are secretly impacting you okay? The ones that you don’t know about could be the ones that are the biggest issues that if solved, could really make a big impact in your lead flow in your business and how do you stack up against your competitors? How do you show up? So, here’s the thing, we are willing to put together a completely free no obligation report, our team is going to a deep web search to share with you the answers to these questions completely for free. We’re going to be reaching out to share with you exactly how to get that and offer that to you. So expect our call, we’re really excited to be able to share this because it’s something that’s gonna make a big impact for you and whether you’d like our help to solve it or not, it’s something you absolutely want to have in your pocket. So, you know, you can address it, expect our call or reply to the email that got you here and let’s go ahead and put this together for you. Our team is going to put together a deep web search completely for free so you can have this information and be able to do something about it as opposed to being the victim of what’s happening around you. Thank you so much for your time and today.
