How to Get More Reviews on Facebook
Why should businesses get more reviews on Facebook, the world’s biggest social network? The major reason is that Facebook reviews can significantly help increase company sales.
Most shoppers now read reviews before choosing the products or services they are interested in buying.
With over one billion active users of different ages and demographics, the majority of your current and potential customers are there on Facebook.
That’s why it makes sense for any business to establish its presence on Facebook. You can’t afford to miss the exposure to a massive community of potential buyers of the products and services your business offers.
Facebook also offers a number of features to help business owners collect and display reviews on their business page. So, take advantage of them.
How Do You Get More Reviews On Your Facebook Page?
First, make sure that “Reviews” is turned on and the review tab is visible on the business page. If not, your Facebook book page can’t receive reviews and ratings. To check, click on “Settings” on the top right part of the page, and verify if “Reviews” is turned ON as shown below:
You will also see the link to where customers can write their reviews.
Then, turn ON “Notifications” to be informed of incoming reviews and to be able to quickly respond to them.
You can choose to get the notifications through email as well.
After making sure that the Facebook page is properly set, it’s time to get more reviews as follows:
1. Use Facebook Check-Ins to Get More Reviews without Asking For Them
Check–in is another Facebook feature to help businesses to get customer’s review. However, it’s Facebook that will ask the customers to write their review of your business.
First make sure that check-in in your Facebook business page is turned on following this procedure copied from Facebook Help.
- Click “About” on the left side of your Page.
- Click “Edit Page Info”. (at the top of page)
- Next to “Address”, check the box next to “Has a street address” and enter the address of your business.
- Below the map, check the box next to “Customers visit my business at my street address (unchecking this box will hide your street address and check-ins).”
Customers “check in” at your business location using geo-tagging. Then, after about 1 to 2 days, Facebook, not you, reminds the customers who checked in if they could write a review to share their experiences in using your products and services.
You may offer incentives to convince people to check in. Some companies offer coupons, vouchers or free use of WiFi. However, check to make sure that offering incentives for reviews is not prohibited in the country where your customer is located. .
Some people voluntarily check in at well-known establishments because they want their friends to know.
2. Email Customers to Ask For Facebook Reviews.
This is recommended for online businesses because they don’t have physical locations as well as to follow up customers who were not able to check in.
3. Put up Signages and Reminders in Your Business Location
The reminder is to make sure your customers or guests don’t forget to check in or write reviews.
4. Feature Your Best Reviews in Facebook Ads
According to studies, more consumers believe reviews than advertisements. Make sure to include a call to action linked to your website on the Facebook ad.
5. Write A Facebook Post To Ask for Reviews From Your Followers.
Do you have many followers or your posts get many likes but there are few reviews on your Facebook page?
Ask for reviews with a post on the Facebook page. Maybe you can mention that their reviews would be of much help to grow your business. Since they already chose to be part of your group, the probability is high that most if not all of them who had bought your product or service would willingly write a positive review.
6. Quickly Respond To All Reviews.
If you have turned your Facebook Page’s ‘Notifications” on you should be able to quickly respond to all reviews on your Facebook page. The reviewers would appreciate the acknowledgement and would be encouraged to leave more reviews in the future.
Those who wrote negative reviews would appreciate the fact that their concerns are being heard and addressed. Potential customers would be assured that should they buy your products and services, any problems would be given adequate attention by the company.
How to Handle Negative Reviews
Sometimes negative reviews can’ be avoided. How do you handle it so that it can’t cause significant damage to your company’s reputation and sales?
It is important that negative reviews are given the proper attention because they are also opportunities to show that you care about your customers.
Negative reviewers generally feel bad about doing business with you. So, don’t just ignore them. The sooner you resolve the issue, the less damage it can cause the business. In fact, if the negative reviewers are satisfied with the way you handled their issues, you’ll most likely earn their loyalty. You may also get a glowing follow up review describing how well you resolved the issue.
However, if you think the negative review is not valid, check if it follows Facebook’s Review Guidelines. Otherwise, report to Facebook and the negative review will be removed.
There are other ways to get more reviews on Facebook. It’s easier if you actually provided satisfactory products and services. In asking for reviews, make your customers feel that they have a choice to agree or refuse.