How to Get More Reviews on Tripadvisor
TripAdvisor, the online travel company that operates in 48 countries had 490 million average monthly visitors and 760 million reviews in 2019.
More travelers are now visiting review sites. They would like to avoid mistakes by learning from the experiences of other travelers described in the reviews which they consider as impartial and honest.
Since global travelers are greatly influenced by reviews, it’s important for any travel-related business to get reviews from their customers. More reviews also improve your ranking on TripAdvisor which translates to more visibility.
So, here are the ways for your business to get more reviews on TripAdvisor.
1. Include Reviews in Your Sales and Customer Service Processes
According to experts, businesses can simply ask their customers to get more reviews. However, it’s not a simple task. It requires training of the staff tasked to ask for customer reviews to get the desired results without violating TripAdvisor’s guidelines.
Include getting and managing reviews in the duties and responsibilities of sales and customer service staff to make sure they are consistently done. If getting and managing reviews would be part of their performance assessment, they would do their best.
2. Remind Customers/ Guests to Leave a Review
Custom Reminder Cards and Reminder Flyer are free tools from TripAdvisor that
you can use to remind forgetful guests to leave a review. They are available at the Management Center on the TripAdvisor website.
You can customize and order your reminder card for printing. The first 100 cards are free and you only pay the shipping fee to get them. Trip advisor recommends that you “distribute these cards at checkout, the end of a meal, or when the tour comes to an end to remind guests to write a review when they return home. “
Reminder Flyer is available for download in many languages under “Promotional Tools” also in the Management Center.
3. Automate Your Reviews Acquisition
Review Express is another free review collection tool from TripAdvisor. It is available in “about 30 languages” and in different templates.
If you have to send the same email message to multiple recipients, for example, 50 addresses, you don’t need to send those messages 50 times. Just upload a spreadsheet with 50 email addresses and Review Express will automatically send the messages to each recipient listed.
Review Express saves you time and effort by eliminating the manual process in sending emails. You have more time in writing the message that would convince your customer to write a review of your business.
You can also use Review Express to conduct private customer satisfaction survey. The survey responses will not be published publicly.
You also get statistics about the emails sent- how many were opened and how many respondents actually wrote reviews.
4. Use Trip Advisor’s Review Starter Widget
Post on your website the free Review Starter Widget from TripAdvisor. Use it to invite visitors to review your business right on your
The tool is also available in the Management Center.
5. Use Digital Waivers to Capture Information From All Customers
A digital waiver would legally allow you to contact the whole group, not just the one who booked the hotel, restaurant or trip.
During the booking process, you normally capture only the email address of the person who booked for hotel, trip, local tours and other activities for the group. So can’t email the other group members for their review of your business.
Through digital waivers like Xola Waivers, you can ask all members of the group for waivers allowing you to capture their names, email addresses and other relevant information. So, for a group of 20 people, you don’t get just one but a maximum of 20 reviews.
6. Promptly Respond to Negative Reviews
People have different expectations. Sometimes they just misunderstand or there are circumstances beyond your control. So, no matter how much you try to provide the best product or service, some customers will have complaints. You get a negative review.
Even if you’re still trying to find a solution, promptly reach out to the reviewers to offer an apology and inform them that you are working on their complaints. Maybe they just need some clarification. The solution can follow later but don’t ignore negative reviews. Your prompt response shows that you care about your customers. At least some of them will feel better that somebody is paying attention to their complaints.
Plus, a few negative reviews out of hundreds of positive reviews make the total reviews real and believable.
Negative customer feedback also informs you where and how your business can still improve.
7. Look at Your Leading Competitors
Don’t be left behind. Always monitor
what your leading competitors are doing. In what aspects are they being praised
by their customers? Why are they ranked
high on TripAdvisor?
What are the complaints about them? If you don’t have the same problem, consider the complaints they gat as important warnings.
There are many different ways to get more high-quality customer reviews on TripAdvisor. See which way gives you the best results but make sure to comply with the TripAdvisor guidelines.
Make it easy for your customers to give reviews by providing them with good experiences.