When it comes to running a business, the most important part of getting new customers always seems to be getting more visibility for your business. One of the ways that many businesses attempt to reach a broader audience and get more customers is through the use of video. One of the most important types of video and the most coveted is the use of viral video marketing. So what is viral video marketing?
What is Viral Video Marketing
Well, viral video marketing is when you create a video that is somewhat sensational, somewhat remarkable, and a video that makes people want to share it. Viral videos, while sometimes can be gimmicky, they are a really, really great way to reduce advertising costs for your business. If your business wants to get in front of hundreds of people or thousands of people, you will have to pay advertising fees. But if you create a great viral video, your audience will actually do the advertising for you as they will want to share this incredible video that they’ve found with their friends and family. Viral video also has the great benefit of elevating social status.
So if you were the one to see the video first and share it with someone else, then you get a sense of being cutting edge within your network or circle of friends, period. So this is a reason that viral videos are so coveted because you don’t have to use them for advertising or even with just a little bit of advertising. They tend to take on a life of their own. And that is why viral video marketing is such a great marketing idea for any business.
I used a refaced video to get some attention on this blog post. And my clients, friends and family will most likely have checked it out and come to this post to see it again! While this is not true “virality” it does have the same effect.
What Sort Of Content Makes A Video Go Viral
One of the things to consider is, what sort of content will improve the virality of your video. While there’s lots of different discussions and I don’t think that there is a set in stone way, one of the things you really want to focus on is making a video that is extremely memorable, a video that gets people talking. An example, in the past, I made an advertising video where I utilized a very cheap set of props to really get people talking and it made people laugh. So my ad where I ran that video ended up getting quite a bit of views from people sharing it among their friends and family. It was funny. It was unusual. And then in turn, that is what made it memorable.
Your viral video marketing really needs to strike a chord with your audience, but should also deliver a message. So while the veracity of the video makes it spread on its own like wildfire, you really want your viral video to serve a purpose for your business? It doesn’t make sense to have a viral video and not capitalize on some of the fanfare it creates.
So in your viral video, you’ll want to make sure that at the end of the video they’ll remember it and they’ll remember your company and what it was, what the viral video was promoting. Now, you don’t always have to try selling in the video as long as your brand and company is very distinguishable in the video. This will help your viral video marketing campaign to do much better and be more memorable and get the emotional response that you are looking for that will improve the veracity of your production.
Where Do I Share Viral Videos
Where does viral video take place, viral video usually spreads via social media when your viral video production is complete, you’ll want to be sure to share it on all social media accounts. Very strategically, this will include sharing your viral video on Facebook, Twitter, Instagram, Tik-Tok and many of the other social media platforms because no video can go viral without people to share it. So you want to make sure to post your viral video where people will see it and it doesn’t hurt to put a little bit of money behind it, to give it a bit of a head start, a little bit of fuel to set your viral video up for success. But if the video has the right formula for virality, it should take off. When it comes to the statistics of viral videos.
As far as engagement, typically the best viral videos are short and between one to two minutes long. Some studies say that 80 percent of Web traffic is composed of video content. As far as video engagement, video content, its engagement is through the roof, for example, between twenty sixteen and twenty seventeen YouTube, so a ninety nine percent increase in branded video content views. That is an incredible stat. Forty eight percent of smartphone users are said to be more likely to purchase if a company is sure to include Invidia instructional videos in regards to the products that they’re trying to sell. So videos help to sell. It’s been said that over 80 percent of people that enjoy a viral video are much more likely to share it with their friends.
So if your viral video has the right formula, then 80 percent of the people who it resonates with will share it, more than 80 percent. That’s what makes a viral campaign have great potential for success.
Viral Marketing Campaigns Build Brand Awareness
Brand awareness is a very important factor for businesses large and small. And the only way to create awareness is by getting in front of your target audience. So creating a viral marketing campaign is a smart move. A viral marketing video campaign will help to get you in front of your target audience and truly increase the brand awareness your company has.
While it is great to have top notch professional video quality for your viral marketing video, I want to point out that some viral videos are very poor quality. You may want to consider the America’s Funniest Videos type content. This is not professionally shot video, but it makes people laugh or just makes people feel an emotion, which is then in turn, what makes them want to share the content. Video sharing among social networks is highly desirable for businesses large and small. So you want to make sure that your video, every video you put out has the viral potential.
You want to get that social sharing opportunity and get that video to go viral, increase that viral status if possible. And if you can’t seem to make a connection between the virality of the video and your brand, then just be sure to brand the video itself with either your logo or your domain or both. It’s best to avoid viral videos that may have a negative effect on people. This will negatively reflect on your business and brand. That would be considered a negative viral marketing campaign and may benefit your competition more than you. But the real beauty in a great video marketing strategy is considering making a viral video.
In fact, common one of the reasons you may be reading this blog post is most likely because I used myself as a replacement for Johnny Depp in Pirates of the Caribbean in a video. This little bit of virality helped within my network to get people to this blog post. So you should consider viral video in your marketing strategy for 2020 and beyond.
If you’re interested in the app I used to create my pirates of the carribean video, it is called reface app. It is available at: https://reface.app